Cold Cash : Not Hot Ringtones : Will Attract More Lottery Ticket Sales.

The April 1st Wall Street Journal reported on a business deal to link the lottery and music industries. Because it was April Fools’ Day, I almost thought the complete idea to be always a big joke.

“In an unusual deal that links two ailing industries, EMI Group Ltd. provides music and memorabilia for new instant-win games designed by Pollard Banknote Ltd., which runs lotteries in 45 states and territories around the globe,” Ethan Smith wrote.

“Pollard, of Winnipeg, Canada, is creating a distinct music-themed, scratch-off lottery games it is currently marketing to mention lotteries,” the Journal reported. “In the newest games, players can win either cash or prizes such as for example album downloads and ring tones.”

That’s right: it is no joke.

With 26 years of employed in the lottery industry, I think I’m qualified to mention in no uncertain terms that lotteries partnering with the music giant, EMI Group Ltd., to supply prizes of music and memorabilia for a brand new instant-win scratch-off ticket game is one of the worst ideas yet.หวยออนไลน์ จ่ายบาทละพัน

“The concept is always to lure younger players to a pastime that traditionally has appealed to people that are around retirement age,” the Journal reported. Doug Pollard, vice president of lottery management services at Pollard continued to tell the newspaper, the demographic “is getting older every year. That’s been one of the big challenges.”

First, allow me to just say it is irresponsible and reprehensible for state lottery officials to entice young people to gamble. I also know through interviews and research that folks buy lottery tickets to win money not prizes — especially not music, most of which may be downloaded free on the Internet.

Pollard told the newspaper that “after growing consistently by around 8 percent annually, lottery-ticket sales fell sharply in several states during the second 50% of 2008.”

When lottery ticket sales decline, lottery officials try desperate way to reverse the decline — usually by changing the number field and increasing the odds against winning. They could also alter the division of the prize pool so your greatest percentage of money in the prize pool goes toward paying the initial prize jackpot, leaving hardly any money for the other prize categories. Both moves are bad.

Lottery players do in contrast to to have the number field of the overall game they play changed or tampered with. Germany has had the same successful 6/49 game going for more than five decades — since 1955. Lottery officials generally have an incorrect opinion of their ticket buyers, thinking that all of them desire to chase huge jackpots. For this reason, the prize pool is divided in such a way that each game is a jackpot-driven game.

Now that each lottery state has either Powerball or Mega Millions with huge jackpots, the other lotto games their state offers must have the maximum percentage of the pay-outs go toward the reduced tier prizes, not the jackpot.

The secret that eludes American lottery officials is that a lottery player feels such as a winner even if winning $20 or $100 from time and energy to time. But with the present structure of prize pools, this happens too seldom.

It’s time and energy to take the April foolery out of such lottery schemes and let real, more frequent winnings in cash attract more players.

The UK Lottery and ELottery Syndicates

The UK Lottery previously was just offered to play in the United Kingdom. Because of the wide use the Internet receives this Tax Free Lottery has generated interest from all around the World, a sizable percent with this coming from Europe. Once players realize the Jackpot is Tax Free and has seen prizes in excess of 40 Million, this UK Lotto quickly gets added to their to play list.

The UK Lottery had a Romantic Start.

This exciting Lottery opened its doors and sale of Lotto Tickets started on Valentines Day February 1994, with folks from all around the UK eagerly looking forward to the initial draw which happened on the 19th of February. For some time this game was widely known as the National Lottery, where as today it is commonly named the UK Lotto or UK Lottery.

This game of chance is played on every Wednesday and Saturday evenings and has television converge by the – BBC TV Channel. Interest in this game has evolved with many individuals and some companies making UK Lottery Syndicates with the Intent to improve their odds of winning an income prize and to be that much closer to the Jackpot.

Quite recently the National Lotto released some statistics on the Website stating it is 1-4 Syndicates that take the jackpot. Playing in this manner certainly appears to be the Smarter Way To Play, raising the odds and a share of any Millions is defiantly inviting.

Because of the steady rise and fascination with UK Lottery Syndicates quite soon after the release of the National Lotto in early 2002, a business named Virtual World Direct gained Lottery Commission approval and created a casino game they called eLottery Syndicates. eLottery gives Lottery Players all around the globe an opportunity to grab one of the greatest tax free lump sum prizes in the world.

The eLottery Syndicate gives players better alternatives for playing the UK Lottery and raise odds by way of a Considerable 733%. For example in 718 Lotto game draws the eLottery Syndicates have matched 3 balls over 124,000 times. This to date provides a total amount of over £1,241,200! In prizes which were paid from 3 balls. Being an Affiliate of eLottery your gamble and chance of engaging the jackpot are just 1 in 1.9 million likely to acquiring your ticket in the superstore with likelihoods of 1 in 14 Million.

The eLottery has designed a method allowing all Lotto players to partake in a UK Lottery Syndicate effortlessly, some players will have to check on the laws of the united states they live. eLottery has managed to design a number of system’s for playing lotto games like the EuroMillions, and a number of high jackpot Spanish Lotteries. Every week with eLottery your UK Lottery Syndicate may have 88 Lottery Lines entered and split over both weekly draws. Players can cancel their subscription whenever you want without contracts to sign. The winnings is going to be fond of any winning syndicate with out fail and never any deductions made.

Players are shown their own e-Lottery website where it is possible to consider the account winnings, your payments to any games you are playing, syndicate numbers, you can create a personal profile and easily start to see the draw results. There may by no means be any have to go and track down other lottery syndicate players to play that is e-Lotteries job.