Definitely will typically the iphone Modification Newspaper Investing in Methods?
The Apple iPad has been mentioned whilst the saviour of newspapers by publishers and commentators across the world. Although it will take the time to comprehend if the iPad will deliver a bankable revenue stream to newspaper publishers, the larger question for newspaper retailers is if the iPad will effect on newspaper buying habits.
Consumers buy newspapers out of habit and for an instantaneous need. I declare that in both situations, the iPad is improbable to impact noticeably on their purchase patterns, not for the following couple of years at least.
While iPad sales have already been excellent in the United States in the initial weeks following release, it will require years to achieve the amount of critical mass necessary to truly have a viable channel. The following barrier is app up take.
Each iPad user wanting to access a newspaper, national or local, will have to purchase an app, a subscription to the newspaper. The existing pricing model is not totally all that attractive. pool result While I expect plenty of iPad users to test newspapers, I suspect that it will take the time for all of us to see an on-going commitment.
Newspaper publishers themselves are merely beginning to become accustomed to the new platform. The versions of newspapers today on the iPad will appear archaic in just a couple months. It a couple of years we will not recognise them in comparison to what’ll be accessible them.
Add to the challenge of the new technology and the early versions of newspapers the problem of the technology itself – the necessity for power and the necessity for internet access. Each of these factors is just a barrier that’ll slow getting to the stage where we notice an effect on sales.
With respect to the location, single copy newspaper sales, sales over-the-counter, can take into account 33% of newspaper sales. Many of these are to infrequent purchasers. These customers are unlikely to adopt a technology solution in even the medium term.
Physical newspapers win over the iPad today for convenience, price per copy and flexibility with regards to how you talk with the product. These benefits can and will be combated by the technology however not immediately. This is why retailers selling newspapers have an opportunity in the short term to continue to leverage print newspaper sales.