Social Media Edge Regarding Brand names
Social media has become mainstream and as someone said: every media becoming social. I think some brands and their attitudes to social media marketing, content marketing, management. It’s clear out of every angle, except from view, that a lot of brands are overlooking the “social” facing the social media. It’s this that sets social media marketing aside from other types of media. To excel in social media marketing, you begin with cultivating a social media mindset. Most have not understood what this platform offers.
All that we are doing is majorly titled toward social media marketing abuse which is dependant on advertising and shameless ego promotion. This affects corporate brands more though.
Most have concentrated mainly on mainstream traditional media. They’ve neglected or can we say they’re unaware that the only path to survive in now is a two-way communication media which embraces not just the traditional but online media platform. As we realize, the existing trend today is for brands to first find out about their brides-customers, get their attention through the usage of social media marketing platforms like blogging, Youtube, Xing, Facebook, Del.ici.ous, Bookmarking, RSS, Podcasting, videocasting, Wikis among a number of other available online media.
The evolution of those new media has opened opportunity to find opinion, interact, court, date and offers irresistible proposal which will hook the bride. Today clients are no more purchasing one mode fits all offer by the traditional media. Some corporate brands here seem to hinge non-participation in online community building on such excuses that we are not even online, neither is there recognized consumer fora which may have major convergence of consumers online. Also no regulatory authority here pays awareness of or gives any awareness of whatever they’ve to express can. Additionally they claim that online forums here don’t have any impacts on corporate performance. Some also claim that social media marketing is alien to us. My answer is that social media marketing is not alien. The very fact remains that numerous things had been part people only that we do not accurately labeled them before westerners help us out.
The notion of social media marketing, content marketing is rooted in cultural rituals where a couple gets engaged before they could start dating. The process require that suitor’s intention must be established through family contacts, integrity checked and a cogent promised is created that he is thinking about a serous relationship and not flings. Without these background checks, no body officially allows the intending couple to begin dating. If that is violated then, the bride to be could be disciplined.
Drawing a simultaneous in this ancient ritual, the customers want the brand today to show that what matters is her, not money making. The customers want to be sure that out of arrays of suitors-products, services- your brand may take the initiative of starting a discussion, the client wants to make sure your brand is not just flirting, taking care of short flings but a genuine relationship which will enhance her lifestyle. Brand through social media marketing, content and social marketing set up a bate by loading the proper words inside their contents to convince, educate, entertain the bride that they are out to produce her life better even before selling anything.
Customer wants to see just how much of your intellectual property is going to be made available without charges. The consumer wants to learn you are a giver. Among their love languages is gift sharing. A giver without string attached always takes the show. Social media, content marketing requires plenty of commitment. It does take time before social media marketing and content marketing make huge impact. Any brand that will show advanced level of commitment in social media marketing will always carry the day.
Typical case studies of brands with efficient use of social media marketing include Tony Hseih. Tony followers in Twitter today is finished one forty million. Hseih may be the managing Director of Zappos.com. Tony through his ‘tweet’ has course to meet with customers at a bar while many in his position will rather hide beneath the guise of busy schedule. Tony uses Twitter to build interaction with customers; he uses twitter to resolve problems for clients. The potency of Tony Hseih and Zappos communities has been used to strengthen relationships with Zappo’s brand offline. Zappos client freely gives their ideas on which they want. This aids, leads to co- creation of brands products, services.
As busy as Richard Branson of Virgin group is, he also maintains a twitter account. He’s used his twitter account to answer questions from angry customers in addition to virgin potentials. The virgin group also has an integrated website which allows news update, blog among others. Southwest Airlines has used social media marketing to build strong connection that impacts on the brand’s offline interaction
An example of the usage of social media marketing to spread messages and connection was recently demonstrated by Michael Jackson’s personal doctor. As we’re all aware, it was once insinuated that he killed Michael Jackson through drug overdose. About yesterday, he used YouTube video to spread his part of the case. This video spread across the web in addition to mainstream media. Popularity of virtual community has been soaring high with an increase of people focusing from academics and marketing communications practitioner discussing it in advance countries, yet Nigeria brands have assumed ‘I do not care attitude’ ;.Nations and brands are not considered backward just due to their location but predicated on attitudes, disposition to the usage of technology which will aid progress. Building emotional connection, loyalty with the brand is now an easy thing through social media.
Social media has changed into a great platform to recognize with, interact, communicate brand element. This often starts in online forum and lead to offline beneficial relationship. Today, nearly three billion of the seven billion potentials are actually connected in social media marketing platforms. Agreed the ratio continues to be slow here but the number is increasing daily. Through social media marketing brands can ignite confidence in the hearts of the bride, build thought leadership. Your brand competitors may have better product, services but will certainly lose out for your requirements if you’re able to build strong connection with them when you ask them to get through massive advertisement.
If your brand can share enough information, answers to concerns and prove that you are on the verge of seriously neglecting your personal best interest, of tight schedules, in order to serve these greedy, needy brides that desire your brands are more open, honest with them which will be the essence of social media. Social media do not allow cover ups, unnecessary protection of corporate brand’s failures. I’m of the opinion that if our banking industry’s Managing Directors have now been active in social media marketing, there’s likelihood of gaining public sympathy instead of the anger, tantrum they’re now receiving from various angles. Their followers would have been able to guard them and take appropriate position which could have given them soft landing in this trying period.
Since our brands have concentrated using one form of media, mainstream, tell me why should their brides not filter their useless bragging through advertising? Tell me how come it problematic for brands n our environment to see handwriting on the wall that their brides now desire their authentic voices that are not coloured with jargons of self- serving moneybags? The brands’ brides are actually also afraid; skeptical of marketing. Why if the brides be loyal once the part of trust is shaking?
Having established that let us now examine proper means of participating in social media marketing which will be now being exchanged for web.2.0. For brands to actively take part in social media marketing, brands need certainly to observe, listen, find clients’ hibernating medium. In achieving this, brand should first define its social media marketing strategy through careful evaluation of brand’s resources, analyze the target market, and identify objectives. Having done this, brand must carefully pick or access platforms that suit their goals. This can inform your decision to operate a web log or perhaps to take part in other forums like Twitter, Facebook, discussion board, social media marketing bookmarking, stumbleupon among others. Make sure to realize that such platforms are utilized by your niche audience. Identify the most truly effective influencers of your industry online through recognitions given for their opinions, comments, awards etc. acheter des likes
To do this effectively, brand may consider creating the position of community or social media/knowledge management manager or hire consultant who has track records in skills like community management, online reputation management, monitoring, tracking, podcast, video cast, web links etc. These skills do not demand a programmer’s knowledge and in actual fact, they’re utilized by customer relations, brand, and Public relations experts. The only requirement is passion that’s backed with proven results. The said manger or consultant must understands forum rules, reputation software, know how to distribute contents without creating offense as this may be counter productive. Great ability to generate qualitative content for blogs, create profiles and claim such blogs in online directories is also essential. Social media, content marketing, management sometimes appears as number of open-sourced, interactive and user- controlled online application used to expand the experiences, knowledge and market power of the users as participants running a business and social processes, the social media marketing landscape is actually about conversation before any marketing campaign.
Brands must therefore consider Rajesh Setty’s suggestion so it must demonstrate that the brand cares, is curious to learn what’s the concern of the customers, contribute, make certain the information may be worth their attention, clarify issues, build conversation which will lead to strong relationship, generate plenty of creativity, demonstrate the brand’s character and values cherished, build community, tribe, brings change, instill courage and be highly commitment to a cause its believe in.
I’d like to conclude this piece by highlighting how brand can start take part in social media marketing and content marketing. Content marketing is an art form of understanding what your customers’ want, need to know and the science of delivering it to them in a good and compelling way. This content must be participating in a good and compelling way. To start, the brand has to build trust and credibility. This is huge work. This becomes easy if your brand can make time to listen to customers first. By that brand discovers their problems and the information is therefore tailored to offer solution.
Avoid talking too much about your brand or your expertise around I really do know the fact that your brand need to establish the line that the brand may be worth their attentions. This may make your brand’s efforts become suspect. Your web visitors want educational content without initial marketing spin. This content also must be compelling, entertaining to earn the scarcest entity on the wed- time/patience. Great content must guides, clarifies, enlightened and connect. The language of the information has to be in tune together with your industry. Contents that solve problems drive traffic and increases sale rate.